What have you learnt from audience feedback?

To gather audience feedback, i used numerous methods. Firstly, I analyzed my target audience which i have included at a later date on my blog. By studying my target audience, i can get a feel for who they are and what they truly like.

As you can see, i have featured four different polls on the right of my blog for viewers to fill in. The one on the

left is a prime example, i asked if the audience what would be an appropriate title for our horror film. The majority answered 'The Last Drive' and one answered 'The Infant'. It was a clear cut between what the best name would be. In the end, we called our film 'The Last Drive' which is appropriate to the storyline and the audience agreed. To impro

ve my results, i would have liked to ask a bigger sample of my target audience.

We allowed around 10 of our peers to watch our trailer

and comment on what they liked and

did not like. I think this is an excellent way to obtain audience feedback and we can get a clear cut honest view of our video. They firstly commented on the content and mise en scene of our video. For example the distress on

the protagonists' faces was well acted, the clothes fitted with where they had been and helped tell a bit of a story without giving too much away. Also many of the audience commented on the location.

They felt the location was excellent however more 'forest' shots could have been used to show a larger variety of scenes.

From viewing our target audience's reactions, we realised that the two songs we chose were a very good choice. Most of our audience knew the fast paced 'Mein Teil' by german band

Rammstein as they're mainstream and relatively well known and also, our target audience would know them as they like horror films and metal music. The two go hand in hand! Also many of the men who watched our video knew it as it is the soundtrack for xbox/playstation 3 game 'FEAR 2', it was familiar to them. Also the audience commented on how the theme of children, prams and babies was constantly running through the trailer. We achieved this by using the first song that sounded like a baby's mobile and when that was not playing, we featured more shots of the pram.

The camera angles that we used were commented on. We featured lots of medium to medium long shots in our trailer, we could have varied these a little bit more adding more low or high angle shots however we did want to keep our trailer simple and easy to watch.

We could have also used more low angle shots for the antagonist however as we did not feature his face or the majority of his body, that would have been hard however would have fitted conventions.

Also, the audience liked how mysterious our trailer was, how we did not show the antagonists face and the medium close ups of the protagonists used. It really set a feel to the trailer.

Our cross fades and additive dissolves used were commented on by a couple of our audience. They said they really fitted with the slow transitions of each shot and captions, using quick choppy cuts in the intense section was the right thing to do.

The green rating screen at the start and the Lionsgate film company logo screen were a very good element of our video. They are two main conventions of professional film teaser trailers and the audience commented on this. Our captions that read;

'Can you drive away from your past?

And look forward to your future

what if someone doesnt..

let you, forget.'

were very well received by our viewers and were commented on as being genuinely scary.

We have learnt from audience feedback that our Horror film trailer fits all the main and important conventions of professional trailers and that the majority of our target audience would go and view this film in the cinema. They described our trailer as 'mysterious' more often than not and that really is the look and feel we were going for.

Through feedback, we can see why mystery was a good ongoing theme and how it influences viewers to see the film.