Thursday, December 9, 2010

How effective is the combination of your media products and ancillary text?

To create a trailer, film poster, and a film magazine front cover that all combine and link, we used the same images for the film magazine cover and the poster. If they are all strong, they stand as a synergy which is the theory that three elements are stronger than one. All three must link and be powerful.

We achieved this by firstly creating our magazine cover and our film poster. We used the same image for both which immediately linked the two of them together. The trailer also links to these two as the image of the country road used is set in the same place as the trailer. This is a pho
tograph of our location when we filmed.
Through analysing and observing other film magazine front covers, we knew ours would need
to bold and stand out to buyers. We used the same font for the film title throughout all three elements which makes the film stand out and be
slightly different. It allows the target audience to link a picture to a font style and vice versa. We centralised the portrait image on the front cover and featured text relating to the articles involved in the magazine. We used the same text throughout (featured underneath) to create synergy.
This way viewers/buyers can see there is a distinct link between the film trailer and magazine cover. Overall I think the combination of each product works well together and makes our three items consistent, making them all relate to one another.

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