Through looking at the conventions of media products, i can identify how mine fits and challenges forms.
Our media video fits many conventions. Firstly, our use of music. As i have previously stated,
we started off with a slow classical simple sounding music then a
'metal' genre song by a German band called Rammstein. In between the interchange back nearing the end of the trailer, we added a bang, screeching kind of n
oise to separate and link the two.
Also through analysing film trailers, we realised they add an MPGG green screen at the beginning to notify the audience of what rating the trailer is. Also they featured the film company name so we featured this screen too. We chose Lionsgate as our film company as through researching, we discovered it produce
s lots of succes
sful horror films such as the series of SAW films, Hostel, Haunting in Connecticut, The Devils Rejects among many famous
others. These two screens fade to black in between which we noticed professional film trailers do so.
The pace of professional film trailers is vital in attracting the tar
get audience and maintaining their interest. We achieved this by introducing a slow paced first section with longer clips fading into one another then fast paced section at 39.3seconds. We also added each c
lip on so it commences at the start of each film clip that we used. Also, we used very calm feeling shots for the first section, this makes the audience feel relaxed and unsuspecting. It makes them more interested in the film trailer, what could possibly happen next?
Whilst w
e were editing, we realised some of the shots were too long and that our target audience could possibly lost interest quickly. To resolve this issue we clipped the length of a couple of the shots.
We used a variety of filming techniques that most horror film trailers also used, for example the hand held camera shots. This gives a feel like the viewer is the protagonist/antagonist. One of our shots that i really felt was excellent was the couple of shots we used from behind the bushes. We positioned our light source accurately to have it kind of 'peeping' from behind the bushes and
we did not use a tripod for the majority of these shots. Also, the wind blowing through the bushes creates movement, this could be the antagonist breathing or moving. W
e do not know. The element of mystery is a main convention of horror film trailers. As are shots i
n the view of the killer.
Our film trailer challenges conventions in some parts. The dirty knees and the killer grabbing the protagonists hair.
These challenge conventions because they are 'arty' out of the ordinary shots. The knee shot has a very interesting light source on just the bottom half of the legs. The background is black. It makes the audience question 'Why?'. It's confusing.
Also the hair grabbing shot that we
featured at the end of the trailer does not fit conventions as normally the videos do not show violence and grabs. Also our
audience described this shot as being 'Arty'.
Our poster also features conventions of media products for many reasons. There are also ways in which it challenges these conventions. Firstly, our poster features a main centralized striking image. It also features the same font as our film magazine cover and film trailer. We've featured names across the top which, though analyzing other posters, i know is a common convention of professional film posters. Also at the bottom of the poster, i have featured a list of credits. This is for legal reasons and 90% of all posters have to feature this. The colours
of the poster are dark and most of the saturation is removed. This gives it an eerie feel, most horror film posters do not use bright fun colours, it ruins the effect and could imply the genre is something else.
Our film magazine cover fits many conventions of professional film magazine covers. Firstly, our masthead has a different font from everything else, it stands out and even has a hint of colour to it. We featured a barcode discreetly in the top right hand corner of the cover. This is how the professional magazines usually do it! The barcode is not meant to be an important element of the page. We centralized the main image (using the same one as the film poster to create a synergy). We added features on the left hand side. Our film magazine cover fits all the main conventions of a professional film magazine cover!
Most aspects of all three of our media products use conventions of real media products. However our horror film trailer challenges some forms to an extent. Our media products could be real media products as we have followed conventions.
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